New Prada pop-up takes NorthPark Dallas shoppers to the beach

Prada takes avid travel shoppers to a sunny beach with a pop-up boutique exclusive to Neiman Marcus NorthPark. But the vacation will be over before the end of the month.

Prada Away is a series of limited pop-up shops and in-store installations “dedicated to the emotions conveyed by four sets – Garden, Coast, Mountain and Snow – containing a selection of original products reminiscent of each particular environment,” said a press release. Immersive experiences include a picnic on the lawn, games on the sand, cool shade from trees and the glow of the sun over an alpine lodge, “encompassing diverse landscapes and the changing seasons,” they say.

“Coast” debuted at the Dallas Mall on June 8 and runs through June 27; it is one of the four cities in the country to host the experience.

“The setting features a fun beach with sand dunes, rocks, white and ocean blue tents and umbrellas,” the company said in the statement. “A place where people can relax in the sun or enjoy a sunset drink on the beach bar terrace.”

It is in this setting of beach huts, surfboards and watchtowers that an exclusive collection of ready-to-wear for men and women invites buyers.

“In this environment, black Re-nylon details transform gabardine beachwear and terrycloth bathrobes into the ultimate in sophistication, paired with various items: oversized volumes in drill stretch with macro logos; mini poplin clothing and modern with signature bayadere stripes; minimalist crochet tunics and shirts with double contrasting prints and white t-shirts covered with a mesh of crystals that recall a starry sky, ”they say.

The outdoor collection for men offers terrycloth clothing with a relaxed 1950s look; regular shorts and Bermuda shorts in brightly colored or striped stretch poplin; bowling shirts with a mix of branded prints; super lightweight perforated nappa bomber jackets, and more.

Accessories include bags of various sizes: shopping bags in multicolored cotton drill and woven straw, and mini wicker and leather bags with chain or soft sponge with an embroidered logo.

Wooden jewelry with silver charms sit alongside beach accessories including inflatable balls, rings and mattresses, terry towel beach towels and cushions, and lunch sets with sandwich boxes and water bottles .

The collection also includes fun and summery sports accessories like surfboards with nylon covers, rackets, skateboards, frisbees and beach volleys.

Find the Prada Outdoor pop-up and the entire vacation-ready collection at Neiman Marcus NorthPark, 8687 North Central Expy., Suite 400, daily through June 27.

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